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1.
Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lexington, Mass. : Lexington Books, c1989
Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 JON .

2.
What's in a brand? / John Philip Jones. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 1998
Availability: Items available for loan: Indore (1)Call number: 658.827 W4J6.

3.
How to use advertising to build strong brands / John Philip Ed. Jones by
Material type: Text Text; Literary form: Not fiction
Publication details: Thousand Oaks : Sage, 1999
Availability: Items available for loan: Indore (1)Call number: 659.1 H6J6.

4.
Behind powerful brands: from strategy to campaign / John Philip Jones by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : TMH, 2000
Availability: Items available for loan: Indore (1)Call number: 658.827 B3J6.

5.
Behind powerful brands : from strategy to campaign / John Philip Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2000
Other title:
  • Powerful brands
Availability: Items available for loan: Bangalore (1)Call number: 659.1 JON.

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