Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.

By:

Hutt, Michael D

Contributor(s):

Speh, Thomas W

Material type: Text

TextPublication details: Mason, OH : Cengage Learning, c2012.Edition: 10th edDescription: xxxiii, 628 p.: ill.; 26 cmISBN:

9788131516751
813151675-X

Subject(s):

Industrial marketing -- Management -- Case studies

DDC classification:

658.8 HUT

Summary: "Business Marketing Management, 10e takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice"--Back cover.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Bangalore	658.8 HUT (Browse shelf(Opens below))	Available		IIMB-78095

Total holds: 0

"Business Marketing Management, 10e takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice"--Back cover.

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