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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 7th edDescription: xxxi, 592 p. ; col. ill. ; 29 cmISBN:
  • 0131465600
Other title:
  • Advertising : principles and practice
Subject(s): DDC classification:
  • 659.1 WEL [ Shelf 50]
LOC classification:
  • HF5823 .W455 2006
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Shillong Available IIMSH-0005890
Book Book Shillong Available IIMSH-0005889
Total holds: 0

Includes bibliographical references (p. 575-580) and index.

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