Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer

By: Material type: TextTextPublication details: London : Global Business Press, 1994Description: 230p. ; 23cmSubject(s): DDC classification:
  • 658.827 KAP
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 658.827 KAP (Browse shelf(Opens below)) Available IIMC-94020
Total holds: 0

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