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Essentials of services marketing Hoffman, K. Douglas by Series: The Dryden Press Series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth The Dryden Press 1997
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 H6E8.

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Essentials of services marketing: concepts, strategies, and cases Hoffman, K. Douglas by Series: The Dryden Press Series in Marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth Harcourt College Publishers 2002
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 H6E8/2002.

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