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Guanxi and Business strategy : theory and implications for multinational companies in China / Eike A Langenberg

By: Material type: TextTextSeries: Contributions to management sciencePublication details: Heidelberg : Physica-Verlag, 2007Description: xiv, 226p, 23cmISBN:
  • 3790819557
Subject(s): DDC classification:
  • 658.4012 LAN
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 658.4012 LAN (Browse shelf(Opens below)) Available IIMC-122233
Total holds: 0

This book laborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. Rather than explaining the emergence of guanxi and its persistence in spite of the existence of a market economy with Confucianism, the author applies the phenomenon to the methodology of New Economic Sociology.

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