Guanxi and Business strategy : theory and implications for multinational companies in China / Eike A Langenberg
Material type:
- 3790819557
- 658.4012 LAN
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Calcutta | 658.4012 LAN (Browse shelf(Opens below)) | Available | IIMC-122233 |
This book laborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. Rather than explaining the emergence of guanxi and its persistence in spite of the existence of a market economy with Confucianism, the author applies the phenomenon to the methodology of New Economic Sociology.
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