Kellogg on China : strategies for success / Anuradha Dayal-Gulati and Angela Y Lee

By:

Dayal-Gulati, Anuradha (ed)

Contributor(s):

Lee, Angela Y (ed)

Material type: Text

TextPublication details: Evanston : Northwestern University Press, 2004Description: xxv, 254p, 23cmISBN:

0749445297

Subject(s):

DDC classification:

382.0951 DAY

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	382.0951 DAY (Browse shelf(Opens below))	Available		IIMC-122938

Total holds: 0

The book draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. Kellogg on China is the outgrowth of a collaborative student-faculty effort through the Global Initiatives in Management program at the Kellogg School of Management.

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