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Globalization on the ground : media and the transformation of culture, class, and gender in India / Steve Derne

By: Material type: TextTextPublication details: New Delhi : Sage Publications, 2008Description: 243p., 22cmISBN:
  • 9788178298269
Subject(s): DDC classification:
  • 305.3896220954 DER
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 305.3896220954 DER (Browse shelf(Opens below)) Available IIMC-125633
Total holds: 0

This book suggests that the primary effects of globalization in India have followed from economic changes rather than new media, creating a small transnational middle class, transforming the lives of people in this class. Focusing on the middle classes in India, the book suggests how globalization has transformed culture, class, and gender in India in the years since economic liberalization. The book argues that with globalization, class identities must be defined more by transnational contexts than within bounded nations; they are based on shared patterns of consumption more than shared positions in the economy; and are increasingly defined by gender relations.

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