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Iconoclast : a neuroscientist reveals how to think differently / Gregory Berns

By: Material type: TextTextPublication details: Boston : Harvard Business Press, 2010Description: x, 250 p. 21 cmISBN:
  • 9781422133309
Subject(s): DDC classification:
  • 612.8 BER
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 612.8 BER (Browse shelf(Opens below)) Available IIMC-130646
Total holds: 0

No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances. Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help to understand how iconoclasts think and equip to begin thinking more like an iconoclast anyone

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