Marketing to the new majority : strategies for a diverse world / David Burgos and Ola Mobolade

By:

Burgos, David

Contributor(s):

Mobolade, Ola

Material type: Text

TextPublication details: New York : Palgrave Macmillan, 2011Description: ix, 246p. 24cmISBN:

9780230111653

Subject(s):

DDC classification:

658.802 BUR

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.802 BUR (Browse shelf(Opens below))	Available		IIMC-133443

Total holds: 0

This book look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.

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