Managing business relationships / David Ford and others

By:

Ford, David

Material type: Text

TextPublication details: Chichester : John Wiley, 2011Edition: 3rd edDescription: xiii, 238p. 23cmISBN:

9780470721094

Subject(s):

DDC classification:

658.044 FOR

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.044 FOR (Browse shelf(Opens below))	Available		IIMC-137811

Total holds: 0

This new edition of this book aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking. The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution.

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