Managing retailing / Piyush Kumar Sinha and Dwarika Prasad Uniyal

By:

Sinha, Piyush Kumar

Contributor(s):

Uniyal, Dwarika Prasad

Material type: Text

TextPublication details: New Delhi : Oxford University Press, 2007Description: xv, 543p. 24cmISBN:

9781849809344

Subject(s):

Retail trade -- Management

DDC classification:

381.106 SIN

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	381.106 SIN (Browse shelf(Opens below))	Available		IIMC-135083

Total holds: 0

Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.

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