The Americanisation of European business : the Marshall plan and the transfer of US management models / Matthias Kipping and Ove Bjarnar

By:

Kipping, Matthias (ed)

Contributor(s):

Bjarnar, Ove (ed)

Material type: Text

TextPublication details: London : Routledge, 1998Description: xv, 235p. 24cmISBN:

9780415171915

Subject(s):

DDC classification:

658.0094 KIP

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.0094 KIP (Browse shelf(Opens below))	Available		IIMC-138923

Total holds: 0

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers.

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