Getting started with business analytics : insightful decision-making / David Roi Hardoon and Galit Shmueli.
Material type:
- text
- unmediated
- volume
- 9781439896532 (hardcover : alk. paper)
- 658.4033 HAR 22
- HD30.23 .H3656 2013
Includes bibliographical references (pages 165-166) and index.
This book explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications.
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