Managerial economics: theory, applications, and cases Allen, W. Bruce

Table of Contents:

PART 1: The need for a guide

1. Introduction

PART 2: The nature of markets

2. Demand theory
3. Consumer behaviour and rational choice

PART 3: Production and cost

4. Production theory
5. The analysis of costs

PART 4: Market structure and simple pricing strategies

6. Perfect competition
7. Monopoly and monopolistic competition

PART 5: Sophisticated market pricing

8. The managerial use of price discrimination
9. Bundling and intrafirm pricing

PART 6: The strategic world of managers

10. Oligopoly
11. Game theory
12. Auctions

PART 7: Risk, uncertainty and incentives

13. Risk analysis
14. Principal-agent issues and managerial compensation
15. Adverse selection

PART 8: Government actions and managerial behavior

16. Government and business

The MOST relevant content of any Managerial Economics Text. There is significant coverage of the economic crisis of 2008 and 2009. Bear Stearns, Lehman Brothers, Washington Mutual, and hazard, principal-agent, adverse selection, and risk analysis — all critical for understanding the crisis — are treated at length and in depth.

The MOST experienced authors have created a text for the twenty-first century. For over ten years, Bruce Allen, Keith Weigelt, and Neil Doherty have taught the Managerial Economics course at the Wharton School of Business at the University of Pennsylvania. Managerial Economics, Seventh Edition, reflects the modern course that has evolved at Wharton. The theme of competitive strategy is maintained throughout the text; and the coverage of pricing is the most inventive available.

The MOST up-to-date case studies of any text. Managerial Economics, Seventh Edition, has nearly 100 real-world case studies, called Strategy Sessions. These sessions show students how managerial economics is practiced, using many case studies based on business news from, and events that have occurred in, 2005, 2006,2007,2008, and even 2009.

The MOST emphasis on problem solving of any Managerial Economics text. Solving problems is the best way for students to internalize the lessons of applied business economics. The many carefully solved problems — Problem solved boxes in the text — provide solutions to the types of quantitative questions that students will encounter as managers.


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