Pre-Suasion: a revolutionary way to influence and persuade Cialdini, Robert

By: Publication details: Simon and Schuster London 2016Description: xiii, 413 pISBN:
  • 978847941428
Subject(s): DDC classification:
  • C4P7 153.85
Summary: In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence. https://www.penguin.co.uk/books/1109286/pre-suasion/
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Ahmedabad Non-fiction 153.85 C4P7 (Browse shelf(Opens below)) Available 193063
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Table of Content:

Part 1: Pre-suasion: the frontloading of attention.
Pre-suasion: an introduction ; Privileged moments ; The importance of attention...is importance
1. What's focal is causal ; Commanders of attention
2. The attractors Commanders of attention
3. The magnets

Part 2: Processes: the role of association. The primacy of associations: I link, therefore I think
Persuasive geographies: all the right places, all the right traces
The mechanics of pre-suasion: causes, constraints, and correctives

Part 3: Best practices the optimization of pre-suasion. Six main roads to change: broad boulevards as smart shortcuts
1: being together

Unity 2: acting together
Ethical use: a pre-pre-suasive consideration
Post-suasion: aftereffects

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.
This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence.

https://www.penguin.co.uk/books/1109286/pre-suasion/

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