Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781422110300 (hardcover : alk. paper)
- 1422110303
- 658.4/092 22
- HD57.7 .U44 2007
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
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Sirmaur | (Browse shelf(Opens below)) | Available | IIMS-000347 |
Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
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