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	1.	Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry, Jr. editor. by Sherry, John F., Jr Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks : SAGE Publications, c1995 Online resources: Publisher description Table of contents only Availability: Items available for loan: Indore (1)Call number: 658.8342 C6S4. Place hold
	2.	Beyond competitive advantage: how to solve the puzzle of sustaining growth while creating value by Zenger, Todd R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2016 Availability: Items available for loan: Nagpur (1)Call number: 658.4 Z4B3. Place hold

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