Data mining for design and marketing

Contributor(s):

Material type: Text

TextSeries: Data mining and knowledge discovery seriesPublication details: Chapman and Hall/CRC 2009 New YorkDescription: 319 pISBN:

9781420070194

Subject(s):

DDC classification:

005.74 D2

Summary: Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more. https://www.crcpress.com/Data-Mining-for-Design-and-Marketing/Ohsawa-Yada/p/book/9781420070194

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	Non-fiction	005.74 D2 (Browse shelf(Opens below))	Available		194648

Total holds: 0

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.

https://www.crcpress.com/Data-Mining-for-Design-and-Marketing/Ohsawa-Yada/p/book/9781420070194

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