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How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands / Jenni Romaniuk, Byron Sharp.

By: Contributor(s): Material type: TextTextPublisher: Australia : Oxford University Press, 2016Description: xiv, 233 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780195596267 (hardback)
Other title:
  • How brands grow part 2 [Spine title]
  • Including emerging markets, services and durables, new brands and luxury brands
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255 .S52 2016
Online resources: Other related works: Part 2 of:: How brands grow : what marketers don't know
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Kozhikode 659.127.6 RAM/H (Browse shelf(Opens below)) Available IIMKO-35604
Total holds: 0

Includes bibliographical references (pages 223-233).

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