Web site audit: a complete non-technical assessment of your company's web site and the strategy behind it Kirker, Tracy Benson

By:

Kirker, Tracy Benson

Series: Portfolio of marketing auditsPublication details: Cambridge Cambridge Strategy Publications Ltd.Description: 88 pISBN:

1902433718

Subject(s):

World Wide Web (Information retrieval system)

DDC classification:

004.67

Summary: This audit will tell you whether the strategy behind your web site is the right one; whether it is working; whether you need to invest more money in your site; and how to adjust the site to meet your objectives. Starting with a guide to the successful Web Site (with best practice examples which you can go and check for yourself), the audit takes you through six steps: Audit customer research, strategy and objectives; Audit the technology, tools, theme and feel of your site; Evaluate content, maintenance, download speeds, site navigation and links; Analyze how the site is marketed; Measure results; Complete a cost-benefit analysis. In short, this is exactly the kind of quick and convenient self-assessment audit that every company should run periodically to make sure that their website is still meeting the strategic and tactical objectives originally set for it.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	004.67 K4W3 (Browse shelf(Opens below))	Available		163366

Total holds: 0

This audit will tell you whether the strategy behind your web site is the right one; whether it is working; whether you need to invest more money in your site; and how to adjust the site to meet your objectives. Starting with a guide to the successful Web Site (with best practice examples which you can go and check for yourself), the audit takes you through six steps: Audit customer research, strategy and objectives; Audit the technology, tools, theme and feel of your site; Evaluate content, maintenance, download speeds, site navigation and links; Analyze how the site is marketed; Measure results; Complete a cost-benefit analysis. In short, this is exactly the kind of quick and convenient self-assessment audit that every company should run periodically to make sure that their website is still meeting the strategic and tactical objectives originally set for it.

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