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Creativity in product innovation / Jacob Goldenberg and David Mazursky.

By: Contributor(s): Material type: TextTextPublication details: Cambridge, U.K. ; New York : Cambridge University Press, c2002.Description: xiii, 224 p. : ill. ; 26 cmISBN:
  • 0521800897 (hard
  • 0521002494 (pbk.)
Subject(s): DDC classification:
  • 658.5/7 21
LOC classification:
  • HF5415.15 .G598 2002
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Lucknow 658.57 GOL (Browse shelf(Opens below)) Available IIML-30297
Total holds: 0

Includes bibliographical references and index.

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