Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh.

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Material type: Text

TextPublication details: Singapore ; New York : Prentice Hall, 2002.Description: xxi, 706 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Lucknow	658.812 LOV (Browse shelf(Opens below))	Available		IIML-31892

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Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001.

Includes bibliographical references and index.

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