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	1.	Seriously strange: thinking anew about psychical experiences by Kakar, Sudhir [Editor] Kripal, Jeferey J [Editor] Publication details: New Delhi Penguin/Viking 2012 Availability: Items available for reference: Ahmedabad: Not For Loan (1)Call number: 133.8 S3.
	2.	On creativity by Kakar, Sudhir [Editor] Blamberger, Gunter [Editor] Publication details: Gurgaon Penguin 2015 Availability: Not available: Ahmedabad: Checked out (1). Place hold
	3.	Marketing made simple: a step-by-step storybrand guide for any business by Miller, Donald Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2020 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.8 MIL. Place hold
	4.	UnBranding: 100 branding lessons for the age of disruption by Stratten, Scott Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.827 STR. Place hold
	5.	Marketing higher education: understanding how to build and promote the university brand by Koku, Paul Sergius Publication details: New York Routledge 2023 Availability: Items available for loan: Bodh Gaya (1)Call number: 378.101 KOK. Place hold
	6.	Brands and consumers: a research overview by Singh, Jaywant Crisafulli, Benedetta Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.8 SIN. Place hold
	7.	Neuro-advertising: brain-friendly advertising for more success in your market by Schwarz, Elke Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.83 SCH. Place hold
	8.	Romancing the brand: how brands create strong, intimate relationships with consumers by Hilloran, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass 2014 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.827 HIL. Place hold
	9.	Future-ready retail: how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets by Ibrahim, Ibrahim Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2022 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.87 IBR. Place hold
	10.	Creating brand cool: brand distinction in the online marketplace by Abraham, Joan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.827 ABR. Place hold
	11.	Brand elevation: lessons in ueber-branding by Schaefer, Wolfgang Kuehlwein, J. P Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.827 SCH. Place hold
	12.	Brand Wars: combat strategies for Indian brands by Gupte, Rajiv Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.827 GUP. Place hold
	13.	Paid attention: innovative advertising for a digital world by Yakob, Faris Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Bodh Gaya (1)Call number: 659.1 YOK. Place hold
	14.	Cultural mediations of brands: unadvertization and quest for authority by Marti, Caroline Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.8 MAR. Place hold
	15.	The curious marketer: expeditions in branding and consumer behaviour by Bhat, Harish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2017 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.820954 BHA. Place hold

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