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1.
Consumer behaviour and marketing strategy / J. Paul Peter and Jerry C. Olson by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2007
Availability: Items available for loan: Indore (2)Call number: 658.8342 P3C6, ...

2.
Strategic communication in business and the professions O'Hair, Dan by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Houghton Mifflin Company 1998
Availability: Items available for loan: Ahmedabad (1)Call number: 658.4 O4S8/98.

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