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	1.	Cyber branding: brand building in the digital economy Breakenridge, Deirdre by Breakenridge, Deirdre Series: Financial Times prentice hall Books Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Prentice-Hall 2001 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 B7C9. Place hold
	2.	PR 2.0: new media, new tools, new audiences Breakenridge, Deirdre by Breakenridge, Deirdre Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Dorling Kindersley(India) Pvt. Ltd., 2008 Availability: Items available for loan: Ahmedabad (1)Call number: 659.2 B7P7. Place hold

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