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	1.	Marketing management: a strategic decision-making approach Boyd, Harper W. by Boyd, Harper W Walker, Orville C Mullins, John Lerreche, Jean-Claude Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston McGraw-Hill 2002 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 B6M2/2002. Place hold
	2.	Marketing strategy: a decision-focused approach Walker, Orville C. by Walker, Orville C Boyd, Harper W Mullins, John Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2003 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 W2M21/2003. Place hold
	3.	The new business road test: what entrepreneurs and executives should do before writing a business plan Mullins, John by Mullins, John Edition: 2nd edn. Material type: Text; Format: print ; Literary form: Not fiction Publication details: South Africa Dorling Kindersley(India) Pvt. Ltd. 2006 Availability: Items available for loan: Ahmedabad (1)Call number: 658.022 M8N3/2007. Place hold
	4.	Getting to plan B: breaking through to a better business model Mullins, John by Mullins, John Komisar, Randy Publication details: Boston Harvard Business Press 2009 Availability: Items available for loan: Ahmedabad (1)Call number: 658.401 M8G3. Place hold
	5.	Marketing strategy: a decision-focused approach Walker, Orville C. by Walker, Orville C Boyd, Harper W Mullins, John Larreche, Jean-Claude Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2003 Availability: Items available for loan: Ahmedabad (2)Call number: 658.8 W2M21/2003-1, ... Raipur (2)Call number: 658.802 WAL-11, ... Place hold

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