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1.
Advertising and the mind of the consumer / Max Sutherland and Alice K. Sylvester by
Material type: Text Text; Literary form: Not fiction
Publication details: London: Kogan Page, 2000
Availability: Items available for loan: Indore (1)Call number: 659.1 A2S8.

2.
Advertising And The Mind of The Customer : What Works, What Doesn't ,and Why / Max Sutherland & by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Crows Nest : NSW ; Allen & Unwin, 2004
Availability: Items available for loan: Raipur (1)Call number: 659.1019 SUT-10. Shillong (1).

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