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1.
Humanizing big data: marketing at the meeting of data social science and consumer insight / Colin Strong by
Material type: Text Text; Format: print
Publication details: New Delhi: Kogan Page, 2015
Availability: Items available for loan: Indore (1)Call number: 658.8340285 S8H8.

2.
Credit scoring response modeling and insurance rating A practical guide to forecasting consumer behavior by
Edition: 2nd
Publication details: London Palgrave Macmillan 2010
Availability: Items available for loan: Kashipur (1).

3.
Strategic marketing and the future of consumer behaviour: Introducing the virtual guardian angel / by Theo B C Poiesz, W Fred van Raaij. by
Material type: Text Text; Literary form: Not fiction
Publication details: Cheltenham: Edward Elgar, 2007
Availability: Items available for loan: Bangalore (1)Call number: 658.802 POI.

4.
Social media data mining and analytics / by Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos by
Material type: Text Text; Format: print
Publication details: Indianapolis, IN : John Wiley & Sons, 2019
Availability: Items available for loan: Bangalore (1)Call number: 658.8​3402856312 SZA.

5.
Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B C Poiesz and W Fred Van Raaij by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham : Edward Elgar, 2007
Availability: Items available for loan: Calcutta (1)Call number: 658.802 POI.

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