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1.
Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Other title:
  • Consumer behavior
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6A7.

2.
The Uruguay Round and beyond : essays in honor of Arthur Dunkel / Jagdish Bhagwati, Mathias Hirsch, editors. by
Material type: Text Text; Format: print festschrift ; Literary form: Not fiction
Publication details: New York : Springer-Verlag, c1998
Availability: Items available for loan: Indore (1)Call number: 380.1 U7D8.

3.
Developing products in half the time : new rules, new tools / Preston G. Smith, Donald G. Reinertsen ; [foreword by Neil Hagglund]. by
Edition: [New ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1998
Availability: Items available for loan: Indore (1)Call number: 658.5 D3S5.

4.
Abnormal psychology / Gerald C. Davison, John M. Neale. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Indore (1)Call number: 616.89 A2D2.

5.
Internationalization of research and development / Klaus Brockhoff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin ; New York : Springer, c1998
Availability: Items available for loan: Indore (1)Call number: 658.87 I6B7.

6.
Sense & respond : capturing value in the network era / edited by Stephen P. Bradley and Richard L. Nolan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1998
Other title:
  • Sense and respond
Availability: Items available for loan: Indore (1)Call number: 158.7 S3B7.

7.
Strategic market management / David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley & Sons, c1998
Availability: Items available for loan: Indore (1)Call number: 658.8 A2S8.

8.
Desktop database marketing / Jack Schmid, Alan Weber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1998
Availability: Items available for loan: Indore (1)Call number: 658.8 D3S2.

9.
Doing business electronically : a global perspective of electronic commerce / Celia T. Romm and Fay Sudweeks (eds.). by Series: Computer supported cooperative work
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Springer, c1998
Availability: Items available for loan: Indore (1)Call number: 658.0546 D6R6.

10.
11.
Economic growth and international trade with capital goods : theories and empirical evidence / Rainer Maurer. by Series: Kieler Studien ; 289
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tübingen : Mohr Siebeck, c1998
Availability: Items available for loan: Indore (1)Call number: 338.9 E2M2.

12.
Delivering on the promise : how to attract, manage, and retain human capital / Brian Friedman, James Hatch, David M. Walker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1998
Availability: Items available for loan: Indore (1)Call number: 658.3 D3F7.

13.
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, CA : Wadsworth Pub. Co., c1998
Availability: Items available for loan: Indore (1)Call number: 659.132 C7J3.

14.
Focus group kit. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE Publications, c1998
Availability: Items available for loan: Indore (1)Call number: 001.433 F6K7,V.3 (R).

15.
Windows NT, UNIX, NetWare migration and coexistence : a professional's guide / Raj Rajagopal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton : CRC Press, c1998
Online resources:
Availability: Items available for loan: Indore (1)Call number: 005.4469 W4R2.

16.
Managing credit risk : the next great financial challenge / John B. Caouette, Edward I. Altman, Paul Narayanan. by Series: Wiley frontiers in finance
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Indore (1)Call number: 332.7 M2C2.

17.
Web commerce : building a digital business / Kate Maddox, with Dana Blankenhorn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Other title:
  • Upside
  • Commerce
Availability: Items available for loan: Indore (1)Call number: 658.0546 W3M2.

18.
Developing business strategies / David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Indore (1)Call number: 658.4012 D3A2.

19.
Information technology for knowledge management / Uwe Borghoff, Remo Pareschi, eds. ; foreword by D.K. Holtshouse. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin ; New York : Springer, c1998
Availability: Items available for loan: Indore (1)Call number: 658.4038 I6B6.

20.
Industrial organization : theory and practice / Don E. Waldman, Elizabeth J. Jensen. by Series: The Addison-Wesley series in economics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, c1998
Availability: Items available for loan: Indore (1)Call number: 338.9 J6W2.

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