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1.
Reassessing the internationalization of the firm / edited by Catherine N. Axinn, Paul Matthyssens. by Series: Advances in international marketing ; v. 11
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; New York : JAI, 2001
Availability: Items available for loan: Kozhikode (1)Call number: 658(100) AXI .

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Reviving traditions in research on international market entry guest edited by Tiger Li by Series: Advances in international marketing, v.14
Publication details: Amsterdam Jai 2003
Availability: Items available for loan: Lucknow (1).

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Marketing in Asia pacific and beyond by Series: Advances in international marketing vol.7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Jai Press, 1996
Availability: Items available for loan: Calcutta (1)Call number: 658.84 TAY.

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Cross cultural buyer behavior / Charles R Taylor and Doo-Hee Lee by Series: Advances in international marketing ; 18
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier, 2007
Availability: Items available for loan: Calcutta (1)Call number: 658.8342 TAY.

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Research on international service marketing : a state of the art / Pieter Pauwels and Ko De Ruyter by Series: Advances in international marketing ; 15
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier, 2005
Availability: Items available for loan: Calcutta (1)Call number: 658.84 PAU.

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International marketing [electronic resource] / edited by Shaoming Zou and Huifen Fu. by Series: Emerald eBook Series - Business, Managment & Economics with title Volumes From 2011 to 2015 (405) (Recent Backlist) | Advances in international marketing ; 21.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Bingley, U.K. : Emerald, 2011
Online resources:
Availability: Items available for loan: Calcutta (1)Call number: 658.848 ZOU.

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Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource] / edited by K. Scott Swan and Shaoming Zou. by Series: Emerald eBook Series - Business, Managment & Economics with title Volumes From 2011 to 2015 (405) (Recent Backlist) | Advances in international marketing ; 23.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Bingley, U.K. : Emerald, 2012
Other title:
  • Interdisciplinary approaches to product design, innovation, and branding in international marketing
Online resources:
Availability: Items available for loan: Calcutta (1)Call number: 658.827 SWA.

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Entrepreneurship in international marketing [electronic resource] / edited by Shaoming Zou, Hui Xu and Linda Hui Shi. by Series: Emerald eBook Series - Business, Managment & Economics with title Volumes From 2011 to 2015 (405) (Recent Backlist) | Advances in international marketing ; v. 25.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Bingley, U.K. : Emerald, 2015
Online resources:
Availability: Items available for loan: Calcutta (1)Call number: 658.848 ZOU.

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