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1.
Management in marketing: text and cases Lazo, Hector by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 1961
Availability: Items available for loan: Ahmedabad (5)Call number: 658 L2M2-1, ...

2.
Marketing management and administrative action Britt, Steuart Henderson by Series: McGraw-Hill series in marketing and advertising
Edition: Completely Revised Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 1968
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 B7M2.

3.
Marketing management and administrative action by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madison McGraw-Hill 1963
Availability: Items available for loan: Ahmedabad (2)Call number: 658.8 B7M2-2, ... Not available: Ahmedabad: Withdrawn (1).

4.
Problems in marketing Brown, Milton Peers by Series: McGraw-Hill series in marketing and advertising
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 1968
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 B7P7.

5.
Marketing management in action Buell, Victor P. by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 1966
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 B8M2.

6.
Sales planning and control Crisp, Richard D. by Series: McGraw-Hill Series in Marketing and Advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1961
Availability: Items available for loan: Ahmedabad (2)Call number: 658.81 C7S2-2, ...

7.
The spenders: where and why your money goes Britt, Steuart Henderson by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Co., 1960
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 B7S7.

8.
Handbook of consumer motivations: the psychology of the world of objects by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. McGraw-Hill 1964
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 D4H2.

9.
Handbook of consumer motivations: the psychology of the world of objects by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1964
Availability: Not available: Ahmedabad: Lost (1).

10.
Modern marketing management: an integrated approach by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 1961
Availability: Items available for loan: Ahmedabad (3)Call number: 658.8 M2M6-3, ...

11.
Merchandising for tomorrow Weiss, Edward Benjamin by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi McGraw-Hill 1961
Availability: Items available for loan: Ahmedabad (2)Call number: 658.8 W3M3-1, ...

12.
Cases in advertising management by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Co., 1964
Availability: Items available for loan: Ahmedabad (1)Call number: 659.11 B6C2.

13.
Advertising agency operations and management Barton, Roger by Series: McGraw-Hill Series in Marketing and Advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company, Inc. 1955
Availability: Items available for loan: Ahmedabad (1)Call number: 659.112 .

14.
Truth in advertising and other heresies Weir, Walter by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Co., 1963
Availability: Items available for loan: Ahmedabad (1)Call number: 659.1 W3T7.

15.
Visual persuasion written and designed by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1961
Online resources:
Availability: Items available for loan: Ahmedabad (1)Call number: 659.10115 B2V4.

16.
Advertising copy and communication Dunn, S. Watson by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1956
Availability: Items available for loan: Ahmedabad (1)Call number: 659.132 D8A2.

17.
The complete copywriter: a comprehensive guide to all phases of advertising communication Norins, Hanley by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Co., 1966
Availability: Items available for loan: Ahmedabad (1)Call number: 659.1322 N6C6.

18.
On the writing of advertising Weir, Walter by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Co., 1960
Availability: Items available for loan: Ahmedabad (1)Call number: 659.1322 W3O6.

19.
Media in advertising by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Co., 1964
Availability: Items available for loan: Ahmedabad (1)Call number: 659.130973 B2M3.

20.
Advertising layout and art direction by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1959
Availability: Items available for loan: Ahmedabad (1)Call number: 659.1324 B2A2.

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