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	1.	Empirical generalizations about marketing impact : what we have learned from academic research / Dominique M. Hanssens, editor. by Hanssens, Dominque M Series: Relevant knowledge series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. : Marketing Science Institute, c2009 Online resources: Table of contents Availability: Items available for loan: Ahmedabad (1)Call number: 016.6588 . Place hold
	2.	Consumer insights: findings from behavioral research by Alba, Joseph W Series: MSI relevant knowledge series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 2011 Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 C6. Place hold
	3.	Pricing / by Russell S Winer. by Winer, Russell S Series: Relevant knowledge series Material type: Text; Literary form: Not fiction Publication details: Cambridge: Marketing Science Institute, 2005 Availability: Items available for loan: Bangalore (1)Call number: 658.816 WIN. Place hold
	4.	Social networks and marketing / by Christophe Van Den Bulte, Stefan Wuyts. by Van Den Bulte, Christophe Wuyts, Stefan Series: Relevant knowledge series Material type: Text; Literary form: Not fiction Publication details: Cambridge: Marketing Science Institute, 2007 Availability: Items available for loan: Bangalore (1)Call number: 658.8 VAN. Place hold
	5.	Empirical generalizations about marketing impact: What we have learned from academic research / edited by Dominique M. Hanssens. by Hanssens, Dominque M [Editor] Series: Relevant knowledge series Material type: Text; Format: print Publication details: Cambridge : Marketing Science Institute, c2009 Availability: Items available for loan: Bangalore (1)Call number: 658.80072 HAN. Place hold
	6.	Innovation diffusion and new product growth / by Eitan Muller, Renana Peres and Vijay Mahajan. by Muller, Eitan Peres, Renana [author.] Mahajan, Vijay [author.] Series: Relevant knowledge series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Massachusetts : Marketing Science Institute, c2009 Availability: Items available for loan: Bangalore (1)Call number: 658.8 MUL. Place hold
	7.	No cover image available Empirical generalizations about marketing impact / edited by Dominique M. Hanssens. by Hanssens, Dominque M Series: Relevant knowledge series Edition: 2nd ed. Material type: Text; Format: print Publication details: Cambridge, Mass. : Marketing Science Institute, c2015 Availability: Items available for loan: Bangalore (1)Call number: 658.8007222 HAN. Place hold

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