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Customer centricity: focus on the right customers for strategic advantage Fader, Peter by Series: Wharton Executive Essentials
Edition: 2nd ed.
Publication details: Philadelphia Wharton Digital Press 2012
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 F2C8-2012.

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Global brand power leveraging branding for long-term growth by Series: Wharton Executive Essentials
Material type: Article Article
Publication details: Philadelphia Wharton Digital Press 2013
Availability: Items available for loan: Kashipur (2).

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