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1.
Meeting of the minds : creating the market-based enterprise / Vincent P. Barabba. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1995
Availability: Items available for loan: Udaipur (1)Call number: 658.8 .

2.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Kozhikode (1)Call number: 658.8(078.7) KER .

3.
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: Kozhikode (1)Call number: 658.03 NAG .

4.
Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2007
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 CLA/Y .

5.
Strategic marketing / David W. Cravens. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: Ahmedabad (2)Call number: 658.8 , ...

6.
Marketing decision-making handbook / David W. Nylen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1990
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 .

7.
Marketing strategy and uncertainty / Sharan Jagpal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Oxford University Press, 1999
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 .

8.
How to prepare a marketing plan: guide to reaching the consumer market / John Stapleton and Michael Thomas. by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Hampshire : Gower Publishing, 1997
Availability: Items available for loan: Indore (1)Call number: 658.802 H6S8.

9.
Strategic marketing problems: cases and comments / Roger A. Kerin and Robert A. Peterson. by
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London : Prentice-Hall International, 1998
Availability: Items available for loan: Indore (1)Call number: 658.8 S8K3.

10.
Marketing management / Richard P. Bagozzi. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, 1998
Availability: Items available for loan: Indore (1)Call number: 658.8 M2B2.

11.
Strategy and tactics of pricing / T. Nagle by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jercy : Prwentice-Hall, 1999
Availability: Items available for loan: Indore (1)Call number: 658.816 S7N2.

12.
Strategic marketing / David W Cravens by
Material type: Text Text; Literary form: Not fiction
Publication details: Bos5ton : Irwin, 2000
Availability: Items available for loan: Indore (1)Call number: 658.802 S7C7.

13.
22 immutable laws of branding / Al Rise and Laura Ries by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Harper Collins, 1998
Availability: Items available for loan: Indore (1)Call number: 658.827 I5R4.

14.
Diploma case study: analysis and decision 1999-2000 / Ashok Ranchhod and Paul Fifield by
Material type: Text Text; Literary form: Not fiction
Publication details: New delhi : Viva Books, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 D4F4.

15.
Cases in marketing management / Excel books. by
Material type: Text Text; Literary form: Not fiction
Publication details: New delhi : Amexcel pub., 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 C2E8.

16.
Cases in marketing management / Khawaja Amjad Saeed by
Material type: Text Text; Literary form: Not fiction
Publication details: New delhi : Excel, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8 C2S2.

17.
Strategic marketing: an introduction / Tony Proctor by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Routledge, 2000
Availability: Items available for loan: Indore (1)Call number: 658.802 S8P7.

18.
How to write a marketing plan / John Westwood by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2000
Availability: Items available for loan: Indore (1)Call number: 658.802 H6W3.

19.
Cases in marketing management / M. L. Bhasin by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Excel Books, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8 C2B4.

20.
Marketing management and strategy: marketing engineering applications / Gary L. Lilien and Arvind Rangaswamy by
Material type: Text Text; Literary form: Not fiction
Publication details: Massachussets : Addison Wesley, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8 M2L4.

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