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1.
Strategic brand management / Jean-Noel Kapferer. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Kogan Page, 1997
Availability: Items available for loan: Indore (1)Call number: 658.827 S7K2.

2.
What's in a brand? / John Philip Jones. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 1998
Availability: Items available for loan: Indore (1)Call number: 658.827 W4J6.

3.
Brand management: Indian context / Y. L. R. Moorthi by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing, Unknown
Availability: Items available for loan: Indore (1)Call number: 658.827 B7M6.

4.
Brand power / Paul Stobart by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Macmillan, 1994
Availability: Items available for loan: Indore (1)Call number: 658.827 B7S8.

5.
Marketing aesthetics: strategic management of brands, identity and image / Bernd Schmitt and Alex Simonson by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Free press, 1997
Availability: Items available for loan: Indore (1)Call number: 658.827 M2S2.

6.
Branding in Asia / Paul Temporal by
Material type: Text Text; Literary form: Not fiction
Publication details: Singapore : John Wiley and Sons (Asia) Pte. Ltd., 1999
Availability: Items available for loan: Indore (1)Call number: 658.827095 B7T3.

7.
Handbook of brand management / David Arnold by
Material type: Text Text; Literary form: Not fiction
Publication details: Reading, Massachusetts : Presus Books, 6601
Availability: Items available for loan: Indore (1)Call number: 658.827 H2A7.

8.
What makes winning brands different?: the hidden method behind the world's most successful brands / Andreas Buchholz by
Material type: Text Text; Literary form: Not fiction
Publication details: Chichester: John Wiley, 2000
Availability: Items available for loan: Indore (1)Call number: 658.827 W4B8.

9.
Art of marketing: branding / Geoffrey Randall by
Material type: Text Text; Literary form: Not fiction
Publication details: New delhi: Crest Publication, 2001
Availability: Items available for loan: Indore (1)Call number: 658.8 A7R2, V.7 (R).

10.
Mastermind brand mandate: management strategy that unifies companies and multiplies value / Lynn B. Upshaw and Earl L. Taylor by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: John Wiley, 2000
Availability: Items available for loan: Indore (1)Call number: 658.827 M2U6.

11.
Strategic brand communication compaigns / Don E. Schultz and Beth E. Barnes by
Material type: Text Text; Literary form: Not fiction
Publication details: Illinois: NTC, 2001
Availability: Items available for loan: Indore (1)Call number: 658.827 S8S2.

12.
Essential brand book: over 100 techniques to increase brand value / Iain Ellwood by
Material type: Text Text; Literary form: Not fiction
Publication details: London: Kogan Page, 2000
Availability: Items available for loan: Indore (1)Call number: 658.827 E7E5.

13.
Successful branding / Pran K. Choudhury by
Material type: Text Text; Literary form: Not fiction
Publication details: Hyderabad: University Press, 2001
Availability: Items available for loan: Indore (1)Call number: 658.827 S8C4.

14.
Harvard business review on brand management / HBR by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: HBSP, 2000
Availability: Items available for loan: Indore (1)Call number: 658.827 H2.

15.
Deep branding on the internet: applying heat and pressure online to ensure a lasting brand / Marc Braunstein and Edward H. Levine by
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Prima Venture, 2000
Availability: Items available for loan: Indore (1)Call number: 658.827 D3B7.

16.
E-brand building an Internet business at breakneck speed / Phil Carpenter by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: HBSP, 2000
Availability: Items available for loan: Indore (1)Call number: 658.827 E2C2.

17.
Brand management: Indian context / Y. L. R. Moorthi by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Vikas Pub House Pvt. Ltd., 2000
Availability: Items available for loan: Indore (1)Call number: 658.827 B7M6.

18.
Hi-tech hi-touch branding: creating brand power in the age of technology / Paul Temporal and K.C. Lee by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : John Wiley, 2000
Availability: Items available for loan: Indore (1)Call number: 658.827 H4T3.

19.
Experiential marketing: how to get customers to sense, feel, think, act, releate to your company and brands / Bernd H. Schmitt. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Free press, 1999
Availability: Items available for loan: Indore (1)Call number: 658.827 E9S2.

20.
New product and brand management: marketing engineering applications / Gary L. Lilien by
Material type: Text Text; Literary form: Not fiction
Publication details: Massachussets : Addison Wesley, 1999
Availability: Items available for loan: Indore (1)Call number: 658.827 N3L4.

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