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1.
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here / Roger Blackwell and Kristina Stephan. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Business, c2001
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 .

2.
Consumers / Eric Arnould, Linda Price, George Zinkhan. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 .

3.
Consumer behavior: buliding marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 1998
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6H2.

4.
Consumer behavior: concepts and applications/ David L. Loudon and Albert J. Della Bitta by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Tata McGraw-Hill, 2002
Availability: Items available for loan: Indore (1)Call number: 658.834 L6C6.

5.
Consumer behavior[with CD-ROM] by Series:
Edition: 9.0
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill 2003
Availability: Not available: Kozhikode: Checked out (1).

6.
Consumer behaviour (With CD ROM) by Series:
Edition: 9.0
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill 2004
Availability: Items available for loan: Shillong (2). Not available: Kozhikode: Checked out (1).

7.
Advertising, society, and consumer culture by Series:
Edition:
Material type: Text Text
Publication details: Armonk M.E. Sharpe 2010
Availability: Items available for loan: Kozhikode (1)Call number: 316.728:659.1 HOV/A.

8.
Entertainment marketing & communication by Series:
Edition: 1.0
Material type: Text Text
Publication details: South Asia Pearson 2008
Availability: Items available for loan: Kozhikode (1)Call number: 791 SAY/E. Shillong (3).

9.
Shoptimism by Series:
Edition:
Material type: Text Text
Publication details: New York Free Press 2009
Availability: Items available for loan: Kozhikode (1)Call number: 366.1(73) EIS/S.

10.
Consumer behavior: Building marketing strategy by
Edition: 12 Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: McGraw Hill Education; 2017
Availability: Items available for loan: Kozhikode (4)Call number: 658.818(73) HAW/C.12, ... Not available: Kozhikode: Checked out (1).

11.
Brands, consumers, symbols, and research Levy, Sidney J. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage publications 1999
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 L3B7.

12.
Consumed: how markets corrupt children infantilize adults and swallow citizens whole Barber, Benjamin R. by
Publication details: New York W.W. Norton and Co 2007
Availability: Items available for loan: Ahmedabad (1)Call number: 339.460973 B2C6.

13.
Cheap: the high cost of discount culture Shell, Ellen Ruppel by
Publication details: New York Penguin Press 2009
Availability: Items available for loan: Ahmedabad (1)Call number: 381.1490973 S4C4.

14.
Why people buy things they don't need: understanding and predicting consumer behavior by
Publication details: Chicago Dearborn Trade Publishing 2004
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8342 D2W4.

15.
Shoptimism: why the American consumer will keep on buying no matter what by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 2009
Availability: Items available for loan: Ahmedabad (1)Call number: 306.30973 E4S4.

16.
Point of purchase: how shopping changed American culture by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2004
Availability: Items available for loan: Ahmedabad (1)Call number: 306.30973 Z8P6.

17.
Consumer behavior: Implications for marketing strategy / by Del I Hawkins, Roger J Best, Kenneth A Coney. by Series: The Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chicago: Irwin, 1995
Availability: Items available for loan: Bangalore (1)Call number: 658.83420973 HAW.

18.
Consumer behaviour: Implications for marketing strategy / by Del I Hawkins, Roger J Best, Kenneth A Coney. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: BPI Irwin, 1989
Availability: Items available for loan: Bangalore (2)Call number: 658.83240973 HAW, ...

19.
Consumers / by Eric Arnould, Linda Price, George Zinkhan. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, 2005
Availability: Items available for loan: Bangalore (1)Call number: 658.8342 ARN.

20.
Hispanic marketing: A cultural perspective / by Felipe Korzenny, Betty Ann Korzenny. by
Material type: Text Text; Literary form: Not fiction
Publication details: Amsterdam: Elsevier Butterworth, 2005
Availability: Items available for loan: Bangalore (1)Call number: 658.8008968073 KOR.

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