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1.
Microeconomics for business and marketing / Peter E. Earl. by
Material type: Text Text; Literary form: Not fiction
Publication details: UK : Elgar Publishing, 1995
Availability: Items available for loan: Indore (1)Call number: 338.5 M4E2.

2.
Consumer behaviour / Leon G. Schiffman and Leslie Lazar Kanuk. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India, 1997
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6S2.

3.
Consumer behaviour and marketing strategy / Paul J Peter and Jerry C. Olson. by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Irwin, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6P3.

4.
Consumer behaviour / John C. Mowen and Michael Minor. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, 1997
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6M6.

5.
Consumer behaviour and marketing strategy / J. Paul PEter, Jerry C. Olson, and Klaus G. Grunert. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : McGraw Hill Publishing Company, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6P3.

6.
Cases in marketing management / Excel books. by
Material type: Text Text; Literary form: Not fiction
Publication details: New delhi : Amexcel pub., 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 C2E8.

7.
Mastering marketing: the complete MBA companion in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: London : Financial times, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8 M2.

8.
Commentary on consumer behaviour / S. A. Chunawala by
Material type: Text Text; Literary form: Not fiction
Publication details: Mumbai : Himalaya publishing house, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6C4.

9.
Marketing management text and cases / by
Material type: Text Text; Literary form: Not fiction
Publication details: New delhi : Vikas Publishing, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 M2R2.

10.
Uncertainty production choice and agency: state-contingent approach / Robert G. Chambers and John Quiggin by
Material type: Text Text; Literary form: Not fiction
Publication details: Cambridge : Cambridge univ. press, 2000
Availability: Items available for loan: Indore (1)Call number: 338.5 U6C4.

11.
Rural marketing: Targeting the non-urban consumer / Sanal Kumar Velayudhan by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Response Books, 2001
Availability: Items available for loan: Indore (1)Call number: 658.8 R8V3.

12.
Why we buy: science of shopping / Paco Underhill by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Simon and Schuster, 2000
Availability: Items available for loan: Indore (1)Call number: 658.834 W4U6.

13.
How customers think: essential insights into the mind of the market / Gerald Zaltman by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard business school, 2003
Availability: Items available for loan: Indore (1)Call number: 658.8342 H6Z2.

14.
Consumer behavior / Wayne D. Hoyer and Deborah J. Maclnnis by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Company, 2004
Availability: Items available for loan: Indore (1)Call number: 658.8342 H6C6.

15.
Point of purchase: how shopping changed American culture / Sharon Zukin by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Routledge, 2003
Availability: Items available for loan: Indore (1)Call number: 658.8342 Z8P6.

16.
Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Denmark] : Copenhagen Business School Press, 2007
Availability: Items available for loan: Indore (1)Call number: 658.8342 H2E5.

17.
Consumer international 2007/2008 / Euromonitor International by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Euromoniteral International, 2007
Availability: Items available for loan: Indore (1)Call number: 658.834 E8C6.

18.
Critical thinking in consumer behaviour: cases and experiential exercises/ Judy Graham by
Material type: Text Text; Format: print
Publication details: New Jersey: Prentice Hall, 2004
Availability: Items available for loan: Indore (1)Call number: 658.8342 G7C7.

19.
Great customer service on the telephone/ Kristin Anderson by
Material type: Text Text; Format: print
Publication details: New York: AMACOM , 1992
Availability: Items available for loan: Indore (1)Call number: 658.812 A6G7.

20.
Consumer behaviour: concepts and application/ David L Loudon and Albert J. Della Bitta by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2002
Availability: Items available for loan: Indore (2)Call number: 658.834 L6C6, ...

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