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1.
Why people buy things they don't need: understanding and predicting consumer behavior by
Publication details: Chicago Dearborn Trade Publishing 2004
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8342 D2W4.

2.
A Graphic guide to consumer markets / National Industrial Conference Board, New York by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : The Author, 1961
Availability: Items available for loan: Calcutta (1)Call number: 658.83973 NAT.

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