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1.
Consumer behavior / Dorothy Cohen. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Random House Business Division, c1981
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 .

2.
The new market leaders : who's winning and how in the battle for customers / Fred Wiersema. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2001
Availability: Items available for loan: Lucknow (1)Call number: 658.812 WIE.

3.
Channel advantage: going to market with multiple sales channels to reach more customers, sell more products, make more profil / Lawrence G. Friedman and Timothy R. Furey by
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth Heinemann, 1999
Availability: Items available for loan: Indore (1)Call number: 658.84 C4P7.

4.
Advertising and the mind of the consumer / Max Sutherland and Alice K. Sylvester by
Material type: Text Text; Literary form: Not fiction
Publication details: London: Kogan Page, 2000
Availability: Items available for loan: Indore (1)Call number: 659.1 A2S8.

5.
Understanding consumer choice / by Gordon R. Foxall by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave macmillan, 2005
Availability: Items available for loan: Indore (1)Call number: 658.8342 F6U6.

6.
Why smart people make big money mistakes--and how to correct them: lessons from the new science of behavioral economics / Gary Belsky and Thomas Gilovich by
Material type: Text Text; Format: print
Publication details: New York: Simon & Schuster, 2010
Availability: Items available for loan: Indore (1)Call number: 332.024 B3W4.

7.
Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]
Availability: Items available for loan: Udaipur (1)Call number: 658.8343.

8.
Consumer culture by Series:
Edition:
Material type: Text Text
Publication details: Los Angeles Sage 2007
Availability: Items available for loan: Kozhikode (1)Call number: 330.567.2 SAS.

9.
The crisis of food brands: sustaining safe, innovative and competitive food supp by Series: Gower applied research
Edition:
Material type: Text Text
Publication details: England Gower 2009
Availability: Items available for loan: Kozhikode (1)Call number: 338.439.5 LIN/C.

10.
All customers are irrational by Series:
Edition:
Material type: Text Text
Publication details: New York Amacom 2009
Availability: Items available for loan: Kozhikode (1)Call number: 658.818 CUS/A.

11.
Handbook of consumer motivations: the psychology of the world of objects by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. McGraw-Hill 1964
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 D4H2.

12.
The laws of choice: predicting consumer behaviour Marder, Eric by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 1997
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 M2L2.

13.
Dealing with consumer uncertainty: public relations in the food sector Bergmann, Karin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin Springer-Verlag 2002
Availability: Items available for loan: Ahmedabad (1)Call number: 338.47664 B3D3.

14.
Effective advertising: understanding when, how, and why advertising works Tellis, Gerard J. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Ahmedabad (1)Call number: 659.1 T3E3.

15.
Customer visits: building a better market focus McQuarrie, Edward F. by
Edition: 3rd ed.
Publication details: Armonk M E Sharpe 2008
Availability: Items available for loan: Ahmedabad (1)Call number: 658.834 M2C8.

16.
Monitoring sweatshops: workers consumers and the global apparel industry Esbenshade, Jill by
Publication details: Philadelphia Temple University Press 2004
Availability: Items available for loan: Ahmedabad (1)Call number: 331.25 E8M6.

17.
The crisis of food brands: sustaining safe innovative and competitive food supply by Series: Food and Agricultural Marketing Series
Publication details: Surrey, UK Gower Publishing Ltd. 2009
Availability: Items available for loan: Ahmedabad (1)Call number: 381.45641 C7.

18.
Marketing through turbulent times Darroch, Jenny by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2010
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 D2M23.

19.
Why smart people make big money mistakes... and how to correct them: lessons from the life-chaing science of behavioral economics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 2009
Availability: Items available for loan: Ahmedabad (1)Call number: 332.024 B3W4.

20.
Stuffocation: living more with less Wallman, James by
Publication details: London Penguin Books 2015
Availability: Items available for loan: Ahmedabad (1)Call number: 306 W2S8.

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