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1.
Integrated marketing communications 1999-2000 / Tony Yeshin by
Material type: Text Text; Literary form: Not fiction
Publication details: New delhi : Viva Books, Unknown
Availability: Items available for loan: Indore (1)Call number: 658.8 T6Y3 (R).

2.
Advertising,promotion and supplementary aspects of integrated marketing communication / Terence A. Shimp by
Material type: Text Text; Literary form: Not fiction
Publication details: Australia : Thomson learning, 2003
Availability: Items available for loan: Indore (1)Call number: 659.1 A2S4.

3.
Total integrated marketing: breaking the bounds of the function / James Mac Hulbert, Noel Capon, and Nigel F. Piercy by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: Indore (1)Call number: 658.8 T6H8.

4.
IMC, the next generation: five steps for delivering value and measuring returns using marketing communications / Don Schultz and Heidi Schultz by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw-Hill Trade, 2004
Availability: Items available for loan: Indore (1)Call number: 658.802 S2I5.

5.
Kellogg on integrated marketing / Dawn Iacobucci and Bobby Calder by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey : John Wiley and sons, 2003
Availability: Items available for loan: Indore (1)Call number: 658.8 I2K3.

6.
Marketing in the 21st century / Bruce D.Keillor by
Material type: Text Text; Format: print
Publication details: London: Praeger Prespective, 2007
Availability: Items available for loan: Indore (4)Call number: 658.8 K3M2, ...

7.
Advertising and Promotion / George E. Belch, Michael A Belch and Keyoor Purani by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill, 2010
Availability: Items available for loan: Indore (5)Call number: 659.1 B3A2, ...

8.
Advertising and promotions: an IMC perspective Shah, Kruti by
Publication details: New Delhi Tata McGrawHill Publishing Company Ltd. 2009
Availability: Items available for loan: Ahmedabad (1)Call number: 659.1 S4A2.

9.
Handbook of integrated CSR communication / edited by Sandra Diehl ...[et al.] by
Material type: Text Text; Format: print
Publication details: Cham : Springer, 2017
Availability: Items available for loan: Calcutta (1)Call number: 174.4 DIE.

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