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	1.	Marketing Management: a cultural perspective by Penaloza, Lisa Edition: 1st Ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Taylor and Francis; Routledge 2012 Availability: Items available for loan: Udaipur (1)Call number: 658.8. Place hold
	2.	Marketing management : A cultural perspective / edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti. by Penaloza, Lisa [Editor] Toulouse, Nil [Editor] Visconti, Luca M [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York : Routledge, 2012 Availability: Items available for loan: Bangalore (1)Call number: 658.8 PEN. Place hold
	3.	Marketing management : a cultural perspective / Lisa Penaloza, Nil Toulouse and Luca M Visconti by Penaloza, Lisa (ed) Toulouse , Nil (ed) Visconti, Luca M (ed) Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, 2012 Availability: Items available for loan: Calcutta (2)Call number: 658.8 PEN, ... Place hold

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