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	1.	Market segmentation workbook disk / Sally Dibb. by Dibb, Sally Material type: Text; Literary form: Not fiction Publication details: London : International Thompson Business Press, 1999 Availability: Items available for loan: Indore (1)Call number: 658.8 M2D4. Place hold
	2.	Nonparametric approach to perceptions-based market segmentation: applications / Christian Buchta, Sara Dolnicar, and Thomas Reutterer by Buchta, Christian Dolnicar, Sara Reutterer, Thomas Material type: Text; Literary form: Not fiction Publication details: New york : Springer Wien, 2000 Availability: Items available for loan: Indore (1)Call number: 658.802 N6B8. Place hold
	3.	Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant by Kim, W.Chan Edition: Expanded edition Material type: Text Publication details: New Delhi Harvard Business School Press 2005 , 2015 Online resources: Click here to access online Availability: Items available for loan: Udaipur (7)Call number: 658.4012, ... Place hold
	4.	Making niche marketing work: how to grow bigger by acting smaller6 Linneman, Robert E. by Linneman, Robert E Stanton, John L Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 1993 Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 L4M2. Place hold
	5.	No cover image available Developing effective communications strategy a benefit segmentation approach by Haley, Russell I Series: Ronald series on marketing management Publication details: New York John Wiley 1985 Availability: Items available for loan: Lucknow (1). Place hold
	6.	The Marketing casebook : teacher's manual. / Sally Dibb and Simkin Lyndon by Dibb, Sally Lyndon, Simkin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 1994 Availability: Items available for loan: Calcutta (1)Call number: 658.8 DIB. Place hold
	7.	Marketing : an introduction / Philip Kotler and Gary Armstrong by Kotler, Philip Armstrong, Gary Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs : Prentice-Hall, 1990 Availability: Items available for loan: Calcutta (2)Call number: 658.8 KOT, ... Place hold
	8.	Marketing / Eric N Berkowitz, Roger A Kerin and William Rudelius by Berkowitz, Eric N Kerin, Roger A Rudelius, William Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin, 1989 Availability: Items available for loan: Calcutta (1)Call number: 658.8 BER. Place hold
	9.	Marketing : a contemporary introduction by Peterson, Robin Material type: Text; Format: print ; Literary form: Not fiction Publication details: Santa Barbara : John Wiley, 1977 Availability: Items available for loan: Calcutta (1)Call number: 658.8 PET. Place hold
	10.	Marketing : basis concepts and decisions / William M Pride and O C Ferrell by Pride, William M Ferrell, O C Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, 1977 Availability: Items available for loan: Calcutta (1)Call number: 658.8 PRI. Place hold
	11.	Marketing management : readings in operational effectiveness / Stanley J Shapiro and Jean Charles Chebat by Shapiro, Stanley J Chebat, Jean Charles Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Harper & Row, 1974 Availability: Items available for loan: Calcutta (1)Call number: 658.8 SHA. Place hold
	12.	Marketing : concepts and strategies; instructor's resource manual / William M Pride and O C Ferrell by Pride, William M Ferrell, O C Edition: 7th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, 1991 Availability: Items available for loan: Calcutta (5)Call number: 658.8 PRI, ... Place hold
	13.	Multicultural marketing : selling to a diverse America by Rossman, Marlene L Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, 1994 Availability: Items available for loan: Calcutta (1)Call number: 658.802 ROS. Place hold
	14.	Marketing / William M Pride and O C Ferrell by Pride, William M Ferrell, O C Edition: 15th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : South-Western Cengage Learning, 2010 Availability: Items available for loan: Calcutta (1)Call number: 658.8 PRI. Place hold

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