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1.
Cases in marketing management and strategy: Asia-Pacific perspective / John A. Quelch. by
Material type: Text Text; Literary form: Not fiction
Publication details: Singapur : Prentice-Hall, 1996
Availability: Items available for loan: Indore (1)Call number: 658.80095 C2Q8.

2.
International marketing strategy: contemporary readings / Ed. Isobel Doole and Robin Lowe. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : International Thomson Business Press, 1997
Availability: Items available for loan: Indore (1)Call number: 658.848 I6D6.

3.
Business marketing / Andrew C. Gross by
Material type: Text Text; Literary form: Not fiction
Publication details: Deklhi : AITBS Publishers, 1998
Availability: Items available for loan: Indore (1)Call number: 658.8 B8G7.

4.
Promotion Management / John J. Burnett by
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi : AITBS Publishersand Distributors, 1998
Availability: Items available for loan: Indore (1)Call number: 659.1 P7B8.

5.
Consumer behaviour and marketing strategy / Paul J Peter and Jerry C. Olson. by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Irwin, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6P3.

6.
Market driven strategy: process for creating value / George S. Day by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Free press, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8 M2D2.

7.
New marketing strategy: evolving flexible processes to fit market circumstance / Ian Chaston by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Response, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8 N3C4.

8.
Consumer behaviour and marketing strategy / J. Paul PEter, Jerry C. Olson, and Klaus G. Grunert. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : McGraw Hill Publishing Company, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6P3.

9.
Definitive guide to marketing planning: fast track to intelligent marketing planning and implementation for executives / Angela Hatton. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : FT/Prentice hall, 2000
Availability: Items available for loan: Indore (1)Call number: 658.802 D3H2.

10.
Marketing strategy: global perspective / Vernon R. stauble by
Material type: Text Text; Literary form: Not fiction
Publication details: Texas : Dryden Press, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 M2S8.

11.
Marketing game: how the world's best companies play to win / Eric Schulz by
Material type: Text Text; Literary form: Not fiction
Publication details: Holbrook, Massachusetts : Adams Media Corporation, 1999
Availability: Items available for loan: Indore (1)Call number: 658.802 M2S2.

12.
Marketing strategies for competitive advantage / Dennis Adcock by
Material type: Text Text; Literary form: Not fiction
Publication details: Chichester: John Wiley, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 M2A2.

13.
Developing successful marketing strategies: ama marketing toolbox / David Parmerlee by
Material type: Text Text; Literary form: Not fiction
Publication details: Illinois: NTC, 2000
Availability: Items available for loan: Indore (1)Call number: 658.802 D3P2.

14.
Art of marketing: successful product management / Stephen Morse by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Crest Publication, 2001
Availability: Items available for loan: Indore (1)Call number: 658.8 A7M6, V.5 (R).

15.
Marketing planning guide / Robert E. Stevens, David L. Loudon, Bruce Wrenn and William E. Warren by
Material type: Text Text; Literary form: Not fiction
Publication details: Mumbai: Jaico publishing House, 2000
Availability: Items available for loan: Indore (1)Call number: 658.802 M2S8.

16.
Manager's guide to competitive marketing strategies / Norton Paley by
Material type: Text Text; Literary form: Not fiction
Publication details: Boca Raton: St. Luice Press, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8 C6P2.

17.
Key marketing skills: a complete action kit of strategies, tools and techniques for marketing success (Includes CD-ROM) / Peter Cheverton by
Material type: Text Text; Literary form: Not fiction
Publication details: London: Kogan Page, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 K3C4.

18.
Strategic management: concepts and cases / S.C. Bhattacharya by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wheeler Publishing, 1999
Availability: Items available for loan: Indore (1)Call number: 658.4012 S7b4.

19.
International marketing strategy: analysis, development and implementation / Isobel Doole and Robin Lowe by
Material type: Text Text; Literary form: Not fiction
Publication details: London : International Thompson Press, 1999
Availability: Items available for loan: Indore (1)Call number: 658.848 I6D6.

20.
Marketing planning and strategy: casebook / Subhash C. Jain by
Material type: Text Text; Literary form: Not fiction
Publication details: Austrelia : South Western College Publishing, 2001
Availability: Items available for loan: Indore (1)Call number: 658.802 M2J2.

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