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1.
Delivering quality service: balancing costmer perceptions and exceptions / Valarie A. Zeithaml by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Free press, 1990
Availability: Items available for loan: Indore (1)Call number: 658.812 D3Z3.

2.
Discovering the soul of service / Leonard L. Berry by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Free press, 1999
Availability: Items available for loan: Indore (1)Call number: 658.812 D4B3.

3.
Services marketing / S. M. Jha by
Material type: Text Text; Literary form: Not fiction
Publication details: Mumbai : Himalaya, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 S3J4.

4.
Services marketing / Christopher H. Lovelock by
Material type: Text Text; Literary form: Not fiction
Publication details: New jersey : PHI, 1996
Availability: Items available for loan: Indore (1)Call number: 658.812 S3L6.

5.
Marketing your services: for people who hate to sell / Rick Crandall by
Material type: Text Text; Literary form: Not fiction
Publication details: Illinois: Contemporary Books, 1996
Availability: Items available for loan: Indore (1)Call number: 658.812 M2C7.

6.
Service marketing: concepts, applications and cases / M. K. Rampal by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Galgotia Publishing Company, 2000
Availability: Items available for loan: Indore (1)Call number: 658.812 S3R2.

7.
Management and marketing of services / Peter Mudie and Angela Cottam by
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth Heinemann, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8 M2M8.

8.
Services Marketing: People,Technology,Strategy / Christopher Lovelock,Jochen Wirtz and Jayanta Chatterjee. by
Edition: 5th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: Pearson education 2009
Availability: Items available for loan: Indore (6)Call number: 658.8 L6S3, ...

9.
Services marketing:Text and Cases / ,Harsh V.Verma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson education 2008
Availability: Items available for loan: Indore (1)Call number: 658.8 V3S3.

10.
Services marketing by Series:
Edition:
Material type: Text Text
Publication details: Delhi Macmillan India Ltd. 1997
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:658.64 WOO.

11.
Services marketing by Series:
Edition: 3.0
Material type: Text Text
Publication details: New Jersey Prentice Hall International 1996
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:658.64 LOV.

12.
Customer-Driven Services Management by Series:
Edition:
Material type: Text Text
Publication details: Response Books 1999
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 BAL.

13.
Services Marketing by Series:
Edition:
Material type: Text Text
Publication details: New Delhi Himalaya 2000
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:658.64 RED.

14.
Services marketing by Series:
Edition: 4.0
Material type: Text Text
Publication details: Mexico Prentice Hall International, Inc 2001
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:338.46 LOV;1.

15.
Services marketing by Series:
Edition:
Material type: Text Text
Publication details: Hampshire Palgrave 1995
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:658.64 BAR.

16.
Services marketing by Series:
Edition:
Material type: Text Text
Publication details: New Jersy Prentice Hall 1998
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:658.64 GON.

17.
Services marketing by Series:
Edition:
Material type: Text Text
Publication details: New Delhi Himalaya 2001
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:658.64 VEN.

18.
Essentials of services marketing by Series:
Edition: 2.0
Material type: Text Text
Publication details: Singapore Thomson South-Western 2002
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 HOF.

19.
Services marketing by Series:
Edition:
Material type: Text Text
Publication details: London Financial Times/Prentice Hall 1995
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:658.64 WOO;2.

20.
Services marketing by Series:
Edition:
Material type: Text Text
Publication details: Delhi Macmillan India Ltd. 2001
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:658.64 WOO;1.

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