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1.
Trust in market relationships / Sandro Castaldo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Italian
Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007
Online resources:
Availability: Items available for loan: Indore (1)Call number: 381.019 C2T7.

2.
Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, 2013
Availability: Items available for loan: Kozhikode (2)Call number: 658.818 KRI/C , ...

3.
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Business, c2011
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8343 L4B7.

4.
The consumer mind : brand perception and the implication for marketers / Pepe Martinez. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8343 M2C6.

5.
Digital neuromarketing : the psychology of persuasion in the digital age / by Sam Page by
Material type: Text Text; Format: print
Publication details: [s.l.] : NeuroTriggers, 2015
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:159.98 PAG/D.

6.
The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / by David Lewis by
Material type: Text Text; Format: print
Publication details: London : Nicholas Brealey Publishing, 2013
Availability: Items available for loan: Kozhikode (2)Call number: 658.8:366.1 LEW/B, ...

7.
Marketing straight to the heart / Barry Feig by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: American Management Association, 1997
Availability: Items available for loan: Indore (1)Call number: 658.8 M2F3.

8.
Consumer psychology for marketing / Gordon R. Foxall, Ronald E. Goldsmith and Stephen Brown. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London : International Thomson Business Press, 1998
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6F6.

9.
The marketing power of emotion / John O'Shaughnessy,and Nicholas Jackson O'Shaughnessy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2003
Availability: Items available for loan: Indore (1)Call number: 658.8342 S4M2.

10.
Neuromarketing : is there a 'Buy Button' in the brain? how selling to the old brain will bring you instant success / Patrick Renvoise and Christophe Morin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nashville, Tenn. : T. Nelson, c2007
Availability: Items available for loan: Indore (1)Call number: 658.80019 R3N3.

11.
Understanding consumer choice / by Gordon R. Foxall by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave macmillan, 2005
Availability: Items available for loan: Indore (1)Call number: 658.8342 F6U6.

12.
How customers think: essential insights into the mind of the market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2003
Availability: Items available for loan: Nagpur (1)Call number: 658.8342 Z2H6.

13.
Brandwashed: tricks companies use to manipulate our minds and persuade us to buy by
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: Nagpur (1)Call number: 658.8343 L4B7.

14.
Neuromarketing: exploring the brain of the consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Springer 2010
Availability: Items available for loan: Nagpur (1)Call number: 658.8342 Z8N8.

15.
Buyology: truth and lies about why we buy by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London RHUK 2010
Other title:
  • Buyology
Availability: Items available for loan: Nagpur (1)Call number: 658.8​34 L4B8.

16.
Buyology: truth and lies about why we buy by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London RHUK 2010
Other title:
  • Buyology
Availability: Items available for loan: Udaipur (1)Call number: 658.8.

17.
Gender intelligent retailer / by Joanne Thomas Yaccato. by
Material type: Text Text; Literary form: Not fiction
Publication details: Ontario: John Wiley, 2008
Availability: Items available for loan: Udaipur (1)Call number: 658.804082.

18.
Webs of influence / Nathalie Nahai. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson, c2012
Availability: Items available for loan: Udaipur (1)Call number: 658.872.

19.
Introduction to Neuromarketing & Consumer Neuroscience / Thomas Z. Ramsoy. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Denmark : Neurons Inc, c2015
Availability: Items available for loan: Bodh Gaya (1)Call number: 658.80019 RAM. Udaipur (1)Call number: 658.8342.

20.
Brainfluence: 100 ways to persuade and convince consumers with neuromarketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken Wiley 2012
Availability: Items available for loan: Kozhikode (3)Call number: 658.8:159.9 DOO/B, ... Udaipur (1)Call number: 658.80019.

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