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1.
The new PR toolkit : strategies for successful media relations / Deirde Breakenridge, Thomas J. DeLoughry. by Series: Financial Times Prentice Hall books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2003
Availability: Items available for loan: Ahmedabad (1)Call number: 659.111 B7N3.

2.
Image marketing: using public perception to attain business objectives / Joe Marconi. by
Material type: Text Text; Literary form: Not fiction
Publication details: Illinois : NTC Business Books, 1997
Availability: Items available for loan: Indore (1)Call number: 659.2 I5M2.

3.
Effective media relations / Michael Bland, Alison Theaker and David Wragg by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Kogan Page, 2000
Availability: Items available for loan: Indore (1)Call number: 659.2 E3G7.

4.
Buzzmarketing : get people to talk about your stuff / Mark Hughes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, c2005
Other title:
  • Buzz marketing
Availability: Items available for loan: Indore (1)Call number: 659.133 H8B8.

5.
Free market missionaries / Sharon Beder by
Material type: Text Text; Format: print
Publication details: New York: Routledge, 2006
Availability: Items available for loan: Indore (1)Call number: 659 B3F7.

6.
PR 2.0 by Series:
Edition:
Material type: Text Text
Publication details: New Delhi Pearson Power 2008
Availability: Not available: Kozhikode: Checked out (1).

7.
Corporate reputation and the news media by Series:
Edition:
Material type: Text Text
Publication details: New York Routledge 2011
Availability: Items available for loan: Kozhikode (1)Call number: 659.4 CAR/C.

8.
Manage the media by Series:
Edition:
Material type: Text Text
Publication details: Boston Harvard Business School 2008
Availability: Items available for loan: Kozhikode (1)Call number: 659.4 HOL/M.

9.
Image marketing: using public perceptions to attain business objectives Marconi, Joe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood NTC Business Books 1997
Availability: Items available for loan: Ahmedabad (1)Call number: 659.1 M2I6.

10.
PR 2.0: new media, new tools, new audiences Breakenridge, Deirdre by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Dorling Kindersley(India) Pvt. Ltd., 2008
Availability: Items available for loan: Ahmedabad (1)Call number: 659.2 B7P7.

11.
The handbook of communication and corporate social responsibility by Series: Handbooks in communication and media
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: West Sussex, UK Wiley-Blackwell 2011
Availability: Items available for loan: Ahmedabad (1)Call number: 658.45 H2.

12.
The handbook of communication and corporate reputation by Series: Handbooks in Communication and Media
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester Wiley-Blackwell 2013
Availability: Items available for loan: Ahmedabad (1)Call number: 659.2 H21.

13.
Effective media relations how to get results Michael Bland, Alison Theaker and David Wragg by Series: PR in practice series
Edition: 3rd ed
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Lucknow (1).

14.
15.
Manage the media Dont let the media manage you by
Publication details: Boston Harvard Business Press 2008
Availability: Items available for loan: Kashipur (1).

16.
Handbook of social media management value chain and business models in changing media markets by Series: Media business and innovation
Publication details: New York Springer 2013
Availability: Items available for loan: Kashipur (1). Kozhikode (1)Call number: 65:316.774 FRI/H.

17.
Handbook of communication and corporate reputation by Series: Handbooks in communication and media
Publication details: Chichester Wiley 2013
Availability: Items available for loan: Kashipur (1).

18.
Handbook of communication and corporate social responsibility by
Material type: Article Article
Publication details: Chichester Wiley-Blackwell 2011
Online resources:
Availability: Items available for loan: Kashipur (2).

19.
Communicating corporate social responsibility perspectives and practice by
Material type: Article Article
Publication details: Bingley Emerald Group Publishing Limited 2014
Online resources:
Availability: Items available for loan: Kashipur (2).

20.
Media handbook a complete guide to advertising media selection, planning, research and buying by Series: 5th ed
Material type: Article Article
Publication details: New York Routledge 2014
Availability: Items available for loan: Kashipur (2).

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