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1.
Bibliography on new product planning Megathlin, Donald E by Series: AMA bibliography series, no. 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago American Marketing Association 1960
Availability: Items available for loan: Ahmedabad (2)Call number: 16.65883 M3B4-1, ...

2.
A bibliography on new product planning / compiled by Donald E Megathlin and Edward J Hartnett by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : American Marketing Association, 1960
Availability: Items available for loan: Calcutta (1)Call number: 016.658575 MEG.

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