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1.
Case studies in marketing research and product management by Series:
Edition:
Material type: Text Text
Publication details: Hyderabad ICFAI Centre for Management Research 2006
Availability: Items available for loan: Kozhikode (1)Call number: 658.8.012.12 ICF.

2.
Product policy, cases concepts Cardoze, Richard N. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. Addison-Wesley Publishing Company 1979
Availability: Items available for loan: Ahmedabad (1)Call number: 658.5 C2P7.

3.
Market planning for new industrial products Choffray, Jean-Marie by Series: Ronald series on marketing management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons 1980; Canada A Ronald Press 1980
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 C4M3.

4.
Breakthroughs: how leadership and drive create commercial innovations that sweep the world Nayak, Ranganath P. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Mercury 1986
Availability: Items available for loan: Ahmedabad (1)Call number: 658.575 N2B7.

5.
Integrated brewers limited: a case of product management Wills, Gordan by Series: Bradford exercises in management, 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Thomas Nelson & Sons Ltd 1966
Availability: Items available for loan: Ahmedabad (1)Call number: 658.9634 W4I6 .

6.
Managing product and service development: text and cases Thomke, Stefan H. by
Edition: McGraw-Hill international edition
Publication details: Boston McGraw-Hill 2007
Availability: Items available for loan: Ahmedabad (1)Call number: 658.5 T4M2.

7.
Product policy cases and concepts by
Publication details: Reading Addison-Wesley 1979
Availability: Items available for loan: Lucknow (1).

8.
Cases in product management / by John A Quelch. by Series: The Irwin series in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: Chicago: Irwin, 1995
Availability: Items available for loan: Bangalore (1)Call number: 658.5 QUE.

9.
Managing new product and process development : text and cases. / by Kim B Clark and Steven C Wheelwright. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Free Press, 1993
Availability: Items available for loan: Bangalore (2)Call number: 658.575 CLA, ...

10.
Market planning for new industrial products / by Jean-Marie Choffray, Gary L Lilien. by Series: Ronald series on marketing management
Material type: Text Text; Literary form: Not fiction
Publication details: New York: John Wiley, 1980
Availability: Items available for loan: Bangalore (1)Call number: 658.83 CHO.

11.
Product policy: Cases and concepts / by Richard N Cardozo. by
Material type: Text Text; Literary form: Not fiction
Publication details: Massachudetts: Addison-Wesley, 1979
Availability: Items available for loan: Bangalore (1)Call number: 658.5 CAR.

12.
Managing product and service department : Text and cases / by Stefan Thomke. by
Material type: Text Text; Format: print
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Bangalore (1)Call number: 658.5 THO.

13.
Product management case study approach: new app ideation & launch by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Self Published, 2020
Availability: Items available for loan: Kozhikode (1)Call number: 658.5(078.7) VER/P.

14.
Market planning for new industrial products / Jean-Marie Choffray and Gary L Lilien by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, 1980
Availability: Items available for loan: Calcutta (1)Call number: 658.83 CHO.

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