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1.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Indore (1)Call number: 658.8 S3Z3.

2.
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors. by
Material type: Text Text; Format: print
Publication details: Thousand Oaks : Sage Publications, c2000
Other title:
  • Handbook of services marketing and management
Availability: Items available for loan: Udaipur (1)Call number: 658.8 Swartz, Teresa A. .

3.
Services marketing : text, cases & readings / Christopher H. Lovelock. by Series: The Prentice-Hall series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 .

4.
Services marketing / Valarie A. Zeithmal and Mary Jo Bitner. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1996
Availability: Items available for loan: Indore (1)Call number: 658.8 S3Z3.

5.
Service marketing / Ronald T. Rust, Anthony J. Zahorik and Timothy L. Keiningham. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : HarperCollins Publishers, 1996
Availability: Items available for loan: Indore (1)Call number: 658.8 S3R8.

6.
Services marketing / Helen Woodruffe by
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi : Macmillan, 1995
Availability: Items available for loan: Indore (1)Call number: 658.8 S3W6.

7.
Marketing of services / Harsh V. Verma by
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi : global Business Press, 1993
Availability: Items available for loan: Indore (1)Call number: 658.8 M2V3.

8.
Managing services marketing: text and readings / John E.G. Bateson by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Dryden Press, 1999
Availability: Items available for loan: Indore (1)Call number: 658.8 M2B2.

9.
Services marketing / S. M. Jha by
Material type: Text Text; Literary form: Not fiction
Publication details: Mumbai : Himalaya, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 S3J4.

10.
Services marketing / Christopher H. Lovelock by
Material type: Text Text; Literary form: Not fiction
Publication details: New jersey : PHI, 1996
Availability: Items available for loan: Indore (1)Call number: 658.812 S3L6.

11.
Service marketing / P. N. Reddy by
Material type: Text Text; Literary form: Not fiction
Publication details: Mumbai : Himalaya publishing house, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 S3R3.

12.
Marketing your service / Jean Withers and Carol Vipperman by
Material type: Text Text; Literary form: Not fiction
Publication details: Canada : Self-counsel press, 1996
Availability: Items available for loan: Indore (1)Call number: 658.8 M2W4.

13.
Services marketing: text and cases / Steve Baron and Kim Harris by
Material type: Text Text; Literary form: Not fiction
Publication details: Hampshire: Macmillan Business, 1995
Availability: Items available for loan: Indore (1)Call number: 658.812 S3B2.

14.
Service marketing: concepts, applications and cases / M. K. Rampal by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Galgotia Publishing Company, 2000
Availability: Items available for loan: Indore (1)Call number: 658.812 S3R2.

15.
Market leadership strategies for service companies: creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks by
Material type: Text Text; Literary form: Not fiction
Publication details: Illinois : NTC publishing, 2001
Availability: Items available for loan: Indore (1)Call number: 658.8 M2T3.

16.
Service industries marketing: new approaches / Gillian Hogg and Mark Gabbott by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Frank Cass, 1998
Availability: Items available for loan: Indore (1)Call number: 658.812 S3H6.

17.
Selling the invisible: a field guide to modern marketing / Harry Beckwith by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Time Warner Books, 1997
Availability: Items available for loan: Indore (1)Call number: 658.8 S3B3.

18.
Marketing services : competing through quality / Leonard L. Berry and A. Parasuraman by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Free press, 1991
Availability: Items available for loan: Indore (1)Call number: 658.8 M2B3.

19.
Principles of services marketing and management / Christopher Lovelock and Lauren Wright by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey : Prentice-Hall, 1998
Availability: Items available for loan: Indore (1)Call number: 658.8 P7L6.

20.
Services marketing: people, technology, strategy / Christopher Lovelock by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Addison Wesley Longman, 2001
Availability: Items available for loan: Indore (1)Call number: 658.812 S3L6.

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